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MUJI

The Story

MUJI is a retailer that focuses on clean aesthetics, quality, and function. They have a strong following of loyal customers, but very few of them use the website. In order to expand their customer base, a website re-design was needed to improve usability and bring the aesthetic and exploration of their physical store to the online experience. 

Project Details

Role: UX Researcher and Designer

Tools: Pen and Paper, Sketch, Keynote, Invision, Slack

Timeline: 2 Week Sprint

Deliverables: personas, user flow, sitemap, heuristic 

analysis, mood board, c + c analysis, lo-fi wireframes, 

hi-fi wireframes and clickable prototype

My Process

I keep a fine focus on the user throughout the entire project, asking the right questions and solving problems before any code is written. For MUJI I interviewed a wide range of users and tested through a multitude of iterations

I Re-designed the primary navigation to be product-driven

I colored the bread crumbs to make them stand out because users missed them in the original site design

Users love MUJI's clean, simple, functional design so I let that lead my design aesthetic 

I divided the 'organize' page by rooms in a house because that fits the language of the user

Users go to MUJI stores to discover and be inspired, so I featured Muji brand inspiration categories to optimize browsing and mimic the in-store emphasis on discovery

Users enjoy the promotional videos on MUJI's site so I kept them in the re-design. I don't believe in fixing things that aren't broken.

I removed the giant store locator map because all users looked to the top navigation bar when prompted to find a store

I kept MUJI's large bedroom hero image so users could see the room up close and envision it as their own

This bed was on two separate pages for two separate sizes which confused users. I combined them and added a size selector

In physical stores users can 'buy a room' so I included that option on the site

I made every product picture a link to its corresponding product page so purchasing would be streamline and easy

I added a bed 'accessories' section (or 'like items') to encourage users to purchase sets instead of just individual items

Users were confused by some of the product pictures so I depicted them in a clearer way, demonstrating how they look combined as a set

My Final Design

My Process

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